What is Goodyear Welt Technology?

  A Goodyear welt is a type of shoe construction that involves using a strip of leather, rubber, or plastic called a welt to connect the upper part of the shoe to the outsole. The Goodyear welt machine was first invented in 1862 by August Destouy, and later improved upon by Destouy and Daniel Mills, who worked for Charles Goodyear Jr., the son of the founder of Goodyear Tire and Rubber Company.
  In the Goodyear welt construction process, a welt is first stitched to the upper part of the shoe, and a strip of preformed canvas is then attached to the insole as a base for the outsole. This canvas strip, also known as "gemming," is often perforated or porous for breathability and added cushioning. The space between the welt and the insole is then filled with cork or another filler material, and the outsole is both cemented and stitched to the welt for added durability.

  This is exactly what we want to launch Elephant Martin Shoes, a tribute and upgrade to Goodyear's classics. The high-low design provides customers with more choices and comfort.